Communiquez avec les autres et partagez vos connaissances professionnelles

Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.

Suivre

What is the relation between Channel Management And Physical Distribution?

user-image
Question ajoutée par Hany Sewilam Abdel Hamid , Director of Sales and Marketing , Creative Sense
Date de publication: 2016/02/26
Kashif Siddiqui
par Kashif Siddiqui , Regional Sales Head - GCC , Wiko Corporation MEA FZCO

Channel Management includes more or less the entire life cycle of the movement of product from the Principal to the end user via distributors & Retailers. Channel management includes the Product choice, pricing, margins, negotiations, decision on POS material and it's distribution. 

Physical distribution is more of a logistical chore, where in based on how the channel is decided to be managed, physical products are moved from Principal's warehouse to the retailer and finally to the end user. 

More Questions Like This

Avez-vous besoin d'aide pour créer un CV ayant les mots-clés recherchés par les employeurs?