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George Durzi , Senior Media Performance Manager - Middle East & Africa , Dyson
A well designed Ad with an excellent conceptual message could always be memorable. It should be balanced between the design and message you want to deliver to people.
A memorable ad is one that leaves an impact, whether positive or negative. We always remember what we like and dislike. I personally think that what makes an ad memorable is a good jingle that sticks in the head and an original/very creative concept that we can still recall years after.
