What were the new marketing techniques we can use for small markets?

Successful branding is at the heart of a business. It is essential not just for penetrating huge markets, but also vital for targeting the smaller ones. It is the identity that defines your business. The distinctive identity for your business and brand building is needed to be carved out. I will list but a selected few amongst dozens of new techniques for marketing penetration:

• Authenticity and originality of your product or services
• Quality of product/service should be optimum
• Product blending and evolution as per target market requirements
• Intrigue generation
• Create a referral network
• Foster brand ambassadors
• Digital marketing techniques
• Endorsement from local experts/celebrities/personalities/icons for credibility

 I've not gone into detailed specifics, because market penetration is dependent on many factors including but not limited to: Political/Economical/Social/Technological... and I'd like to add "Traditional", and "Evolutionary" to the PEST mix. Marketing strategies should be formed after careful research and analysis of many other factors, and the penetration strategies vary depending upon the types of target markets.