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SEO, Because every websites need seo to be socialize i their circle of marketing. It is a very powerful tool you can't imagine it. around about% Marketing is based on good SEO.
It depends on what your business is about and your target audiences. Both can be integrated to achieve maximum goals and KPIs. Therefore, your budget has a huge part to play and also taking note that; there is fierce competition in some fields, products and services. The big guys with millions to spend in a month are usually hard to compete with in any of the fields you have mentioned. Therefore being creative and innovative is the ultimate way to go.
Therefore, there is no right choice. Your money speaks better. Your target audiences play a huge role on where to go etc
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