What kind of digital marketing tools and/or strategies are currently used for B2C marketing in the Middle East?

To create brand awareness, companies try to reach customers in many ways and have to do it in a smart and interesting manner. Top three methods are PPC, SEO and obviously social media. I would add also mobile apps to this list.

google adwords

facebook advertising

newspaper advertising 

mobile advertising 

portals advertising ( property management, news websites)

SEO,SMM, Ad words, PR strategy, ORM (Online reputation management), Banners on the various hyper local websites, SMS Blasts, Various sociial media app notifications

Social media is the best and easiest i think

Beside those mentioned, I would add Social CRM and Direct mail.

More likely, online business maximize the used of social networking sites to reach the market. 

Social CRM and public relations are the most important toos for marketing 

social network 

sms 

e-ads

The aim of Digital Marketing is to entice potential customers by promoting brands, products and services through electronic platforms.

Top methods include:

PPC /SEO / SEM and social media - Mobile application use is also on the rise.

Most Marketers tend to focus just on the output of information, however data analysis is a critical component of Digital Marketing which is commonly overlooked. Through research, one is able to make informed decisions which ultimately lead to a higher success rate and lower cost per campaign. 

Merely by reading previous comments, I noticed that no one had answered in a way which would capture attention from the rest and decided to answer in BOLD - this is an example of gaining competitive advantage over other candidates through research and adapting my campaign accordingly.

     The leading marketing tools in the middle east are no doubt :

PPC /SEO / SEM and social media - Mobile application use is also on the rise.

Most Marketers tend to focus just on the output of information, however data analysis is a critical component of Digital Marketing which is commonly overlooked. Through research, one is able to make informed decisions which ultimately lead to a higher success rate and lower cost per campaign. 

now a days Socail media are the best way can be used