What is the best way to plan a Facebook marketing strategy?

Beside FB strategy being aligned with all Marketing Communication strategies and Sales goals, I would recommend:

. Add the social media icons to your site

. Add social media icons to yours email signature

3. Be clear about the purpose of yours FB´s page (promotion, sales, ..)

4. Send an email to your contacts letting them know that you are using FB and whats the purpose

. Determine the best day for post´s and how many per day

. Use questionnaires to catch more information from yours visitors/clients

. Use banners "call-to-action"

. Have a good content management for maximium advantage for yours target audience

. Use FB plugins

. Use FB Ads

. Use the @xxxxxx feature 

. Develop a FB customized Page Tab or Apps

. Know how to read the FB statisticals information

. Use your own common sense to moderate the customers/visitor posts

. All actions in FB page, in my opinion, should be directed to the institution/company site

. Check frequently your page rank (in Alexa, for example)

. Do a very accurate segmentation in case you want to do FB advertising

. Communicate with your public (customers, visitors...), envolve them in your brand/posts/articles/ etc