Explain the distinguish between the following pairs of corporate strategies giving examples of each strategy: Horizontal and vertical integration?

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Posted by:
Zafar Iqbal
25-September-2013

Strategic Technology Planning Planning Business Management Strategic Planning Business Administration

Question ajoutée par hossam bakr , PURSHZING MANAGER , ALTHEMAL MEDICAL CENTER
Date de publication: 2015/12/06

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Duncan Robertson

par Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

Imagine a company that makes wooden chairs.

Horizontal integration

- buy out a competing chair manufacturer

- start making tables

- expand chair sales into a new geography

Vertical integration

- open a chair shop

- buy a sawmill

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