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What is the difference between a marketing mix and a promotional mix? What according to you is sales promotion?

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Question ajoutée par Shivani Sharma , Manager , none
Date de publication: 2013/09/07
chadi chami
par chadi chami , management , allianz sna

the marketing mix is a business tool used in marketing and by marketing professionals , the marketing mix is crucial when determining a product, and is often the four PC : price, product, promotion , place ans service.

promotional mix is a specific combination of promotional methods used for one products , the combination of personal selling, public relations , advertising, sales promotions , direct mail and trade shows they utilised a promotion a good or service . 

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