How can you retain your potential customers and motivate new ?

Building a strong relationship with customers is definitely something that will help you keep them. In order to do so, you need to atract them first. If you stick with quality products and services, it will always find it's way to customers. In today's world where social media is basically taking over the whole world, people should take advantage of it, and advertise their products and services through it, so it can easily attract the interest of the potential customers.

Once they recognize your products and get to you, you should award them with some bounuses, and extra gifts that will show your appreciation to their interest in your products.

Some future discounts to customers that come back to your products will definitelly increase your chances of retaining your customers, and that's when you start getting to know them better, and bulding a strong relationship with them.

keeping a good relationship with customers by polite dealing with them and continuous smile at your face definitely make them more  comfortable in the discussion with you and more satisfied by your service 

you have to use the CRM concept in your sales aperations by promotional activities and discounts 

in your talking about your product you have to focus about the points where the customer meet with about the key points which make your product interesting for him

By offering after sales services, discounts or some promotions and offering vouchers on purchase of a certain amount to new customers.

The concept you are referring is CRM(Customer Relationship Management)

• Customer Acquisition (Through promotional activities ,discounts etc)
• Customer Re-tension(Through offering loyalty programme,discounts,)
• Customer extension(Widening the consumer base for products)