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Before you get too excited about all of the wonderful promotional opportunities that the Timeline cover photo has to offer, be sure to get acquainted with the rules. When you go to upload your new Timeline cover photo, you will be greeted with the general guidelines as follows.

“This space is not meant for promotions, coupons, or advertisements. Your cover photo should not be primarily text-based or infringe on anyone else’s copyright. Learn More about choosing a cover photo.”

On the Learn More page, you will find the main three “don’ts” of what cover images cannot contain.

• Price or purchase information, such as “% off” or “Download it at our website”
• Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
• References to user interface elements, such as Like or Share, or any other Facebook site features
• Calls to action, such as “Get it now” or “Tell your friends”

As you can see, the restrictions on the Timeline cover prevent you from turning it into a fan-gate, promotional billboard, or other marketing tool. Additional rules for the Timeline cover include:

• Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.
• You may not encourage or incentivize people to upload your cover image to their personal timelines.

5. Timeline Cover Photo Ideas

Now that you know what you can’t do with your Timeline cover photo, you might be asking what you can do. Photographers will have it easy as their Timeline cover photo can be an extension of their portfolio. Any business that revolves around imagery, for that matter, will have it easy. But for some, you might be thinking how you can translate your business into an image. Some ideas to consider include:

• A great photo that showcases your products (see the Herbal Essences cover photo).
• A photo of people who use your product (see the Dove cover photo).
• A photo that shows the history of your brand (see the Burberry cover photo).
• A photo that shows the ingredients of your products (see the Starbucks cover photo).
• A photo that represents what you work with (see the HSG Accounting cover photo).
• A photo that highlights a unique selling point of your product (see the Chevrolet Volt cover photo).
• A photo that gives people the feel for the inside of your business (see the Jive Time Records cover photo).
• A photo that makes visitors to your page salivate (see the Magnolia Bakery cover photo).
• A photo that involves your audience (see the Verizon cover photo)