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What is the future scope of the Digital Marketing industry?

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Question ajoutée par Ghada Sameer , Project Manager and media executive , CQA
Date de publication: 2015/07/29
Mohamed Hendy
par Mohamed Hendy , Commercial director & Co- founder , The matchers

personally i agree on one thing, digital is a channel for the marketing department, and you will have a great future if you specialized in digital (try to learn HTML and CSS)

Kishor Vadher
par Kishor Vadher , Sales Manager , Hausstrom ltd. Lagos

There is bright scope as everything is becoming digital so no doubt about it.

Abdulrhman zamil
par Abdulrhman zamil , Social Media Manager , Hashtag

Hello Ghada,

Digital Marketing is attached to new forms of technologies. Therefore, wherever the technology is going, marketers always find the best way to apply their strategies on it. 

However, Technology is becoming more personal and mobile than ever before such as Smartphones, tablets and smart watches, therefore I believe Digital Marketing will be more personal and specific for customers. 

 

Also, Social Media as an example allows customer to interact with brands in many ways such as their personal experience and stating their opinion about the brand's point of view of a controversial topic, which makes the relationship between them deeper, personal and interactive.

In short, new Technology is becoming smaller, smarter and more engaging in our lives which force brands to keep building deeper relationships and interact more with customers. Brands will be look at as personalities rather than companies.  

 

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