What are the steps to launch new products in market?

Product Launch Steps

First step to develop product launch action plan with timeline in consultation with relevant areas and teams who will be facilitating the product launch project.

1- Developing Marketing plan with its product distribution strategy by defining the objective of launch better to quantify expected figures

2- Matching the product competitive edge with market need/want and apply FAB model feature advantage and benefits of product which customers will get in return.

3- In order to get best communication idea, call2 or3 advertising agencies who may also work on the same objective keeping in mind product target market.

4- Finalizing communication campaign and explain briefly ATL Media plan  communication modes as per market trend and suggest BTL campaigns to support.

5-Over see advertising campaign execution there might be some points which your advertising agency will miss but as a client you don't to incorporate.

6- Developing integrated Marketing communication strategy as to flow the same message in all media like TVC. Print, Digital Marketing (website, social media, online advertisements), Billboards/Hoardings Outlet Branding, developing POS( point of sale) material.

7-Make sure all things get done as per time line and hit in the market at the same time.

8-After Launch review things make necessary changes where needed and evaluate the campaign with its initial objectives.