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1. Define (and then refine) your audience first.
2. Tell a great story that makes an emotional connection.
3. Show me, don’t tell me. (Example: There is no sale more aspirational today than luxury real estate. We develop promotional videos for multi-million dollar properties. When you’re selling luxury homes you’re selling more than just features and an address, you’re selling a lifestyle. To showcase that lifestyle you need to include people and you need to tell a story. Video complements (not replaces) traditional real estate marketing tools by showcasing a lifestyle (and not just the features) associated with that home.)
4. Your customer is the focus, not you.
5. Share what you believe, not just what you do.
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