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What does your competition do that you can learn from?

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Question ajoutée par Vaiyapuri Gopalakrishnan , Manager - After Sales , M/s Saud Bahwan Automotive llc
Date de publication: 2015/07/09
Awais Ahmed
par Awais Ahmed , SEO Manager , Digital Marketing

There is always a war going on between competitors to get the first position on SERP therefore they always search for new ideas and marketing tricks and tips. Moreover, the competition gives you motivation to continuously learn and monitor your own technical skills to maintain your position

Rachna Mahindru
par Rachna Mahindru , Sales Manager , Relynov

Learn excellent client handling and new skills such as data analysis and business anaysis (finantial part).

Tezeh  Honorine
par Tezeh Honorine , Sales Associate , Santa Lucia

I study them to know what they do well and what they do poorly which applies to marketing, products, services, branding

Mohammed Bukhary
par Mohammed Bukhary , Director - Business Development & Marketing , Electro Mechanical Co. LLC - ELMEC

Market Intelegence if different than ours, right contacts for decision making, value engineering and cost optimization.

However, we should always stand on stronger base and better position than competitors and force them to follow us and learn from us. 

Success to win deals is to always have more steps ahead of competition.   

Lamia Ghozy
par Lamia Ghozy , Managing Director , EGY ONLINE STORES

Consistency and pouring huge investments in their projects

Moslem HILALI
par Moslem HILALI , Visual Merchandising & Retail Design Expert , MOSHILA Retail Partner

It keeps you up to date with an eye on the future

Sohail Nayani
par Sohail Nayani , Head of Product and Sales Planning ~ Supply Chain Lead. , Inter Emirates Motors

Know your market well, it is strict followup with your customer which will earn you benefit.

 

If you are not in contact with your market and this will allow competition to enter in your space.

Anuj Tiwari
par Anuj Tiwari , Deputy Manager , Tata Teleservices Ltd

competitive analysis and competion knowledge is very much important to take a edge over the competitior.

to Understand their strategy and knowledge of their upcoming product will always help to analyse our own strnghts over them.

ادم عبد الله صالح مخير
par ادم عبد الله صالح مخير , فني احصاء , مكتب الاحصاء

Good knowledge of competitors and learn their advantages and studied even benefited them in improving my item

Jimmy Chamata
par Jimmy Chamata , Head Of Marketing , Kia Motors Corporation Middle East and Africa

Competitive analysis is crucial for any business and identifying the competition strengths and weaknesses allows us to determine a sustainable competitive edge that will add value to our customers

Anand Kekre
par Anand Kekre , Managing Partner | Sr. Consultant , 360 Now & Transsible

Competition is always healthy as it helps grow our business and market, reminds us to focus on our key customers and stops us from being complacent. It also helps you innovate and motivate for a higher standard of customer service.

 

Competition analysis is of uttermost importance for the successful establishment of market positions. Analyzing what the competition is doing will give you the opportunity to earn your market share without committing grave mistakes. The best way to analyze competition is by conducting a SWOT analysis keeping in mind parameters like market position, market share, strengths & weakness of your product , service delivery, customer satisfaction index vis-a-vis  your competition.

Instead of feeling threatened by business competitors one should focus and think about  ­-- What is it that makes our Organisation special?’ What is the unique spin one can provide on the service, product or industry? What can one offer that no-one else can?

 

 Learning from your competitors is an important part of developing a strategy

1.       First take a look at what your competition is doing, and what’s driving results. Don’t just start doing what they have done, put their strategy in the context of your business. Will this work for you like it has worked for them?

2.       Find out what customers are saying about your competition. Look for complaints about service issues or product defects. Social media can also be a great tool to help you find out how people really feel about your competitors. Use this information to your advantage.

3.       Discover weaknesses and try to solve them with your product or adapt their innovations to suit your needs.

4.       What is competition doing differently that you may be able to adopt? Analyze different aspects of their process and try to discover why it works for them. Then use this to decide why, or why not, the same methods might work for you

5.       Look at the ways they are delivering their advertising. Do they primarily use digital ads, email and social media marketing or traditional methods? Which method seems to be working best for them? This can give you insight on how to reach your target market and find new ways you can improve based on their advertising efforts.

 

 

Learn from your competitor’s mistakes before you make them yourself.  You can’t afford to ignore them.

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