What are key elements in online branding?

1- Brand Promise: What the enterprise promises to deliver to its customers.

2- Brand Positioning: Knowing who you want to target with your brand.3- Personality: What gives the brand a voice, look, feel and attitude that allows customers to form an impression of the brand.

4- Story-telling: The story behind the brand.

5- Brand identity: The visual components that make up the brand’s identity online.