A. maximize market share B. build product awareness C. reduce expenditures D. defend a position E. diversify into new categories

During the first stage of the product life cycle, a marketer's objective most likely will be to

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Posted by:
hassan shalaby
16-December-2016

A.

maximize market share
B.

build product awareness
C.

reduce expenditures
D.

defend a position
E.

diversify into new categories

New Market Marketing Sales Targets Sales Business Development

Question ajoutée par Kishor Vadher , Sales Manager , Hausstrom ltd. Lagos
Date de publication: 2015/06/07

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par Nayef Aldaihani

Reduce expenditures This the answer that I know

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par Muhammad Yousaf Khokhar , Director Marketing And Sales , Relaxsit Private Limited

At the first stage of the Product Life Cycle which is Introductory stage, the emphasis should be in creating awareness about the product and its features and the benefits a customers would be getting. So the logical answer of this question would be "B"

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par DENNIS ODHIAMBO SIMBA , SKILLED WORKMAN , DABENCO ENTERPRISES LIMITED

B. BUILD PRODUCT AWARENESS

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