How do you define a brand?

a brand in simple terms is the sum of all of your communications via multiple channels.  Your brand has a culture, a look & feel that after several initiatives takes shape.  You communicate your brand via packaging, logo, color scheme, in market presence, point of sale, advertising, pricing, character of the communication(s) (the5 Ps).  And ideally you should be set a road map (vision) of what you want your brand to be in line with consumer demand i.e. their hierarchy of needs.

A type of product manufactured by a particular company under a particular name.