What are do's and dont's of Direct Mail Marketing ?

The do's include;

• DO keep HTML graphics small
• DO link directly to content you refer to, instead of sending customers to your home page and requiring that they fend for themselves
• If you want prospective customers to give you information, DO give them something in return
• DO track links and other campaign activity - the ability to do this is what makes e-Marketing so powerful
• DO test, test, and test to continually improve your response

As well as some DON'Ts:

• DON'T emulate graphics in text messages using symbols and odd combinations of characters
• No one likes having their email address displayed to the world - DON'T send out emails to a long list of customers using the cc: function
• DON'T do anything without careful QA - there's nothing worse than missing graphics, broken links, or typos in the content