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Should entrepreneurs share their start up idea?

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Question ajoutée par Mahmoud Ghazal , Senior Agile Project Manager , Telstra
Date de publication: 2013/08/05
Hany Sewilam Abdel Hamid
par Hany Sewilam Abdel Hamid , Director of Sales and Marketing , Creative Sense

Dear Mahmoud,

 

Definitely YES.

 

Many entrepreneurs are afraid to share their idea for a startup at its early stages. The main reason is the fear of someone stealing their idea.

 

By sharing your idea at its early stages and getting feedback from real users, you significantly increase your chances to understand the real pain point of your customers and offer the best solution for it. Thus, you significantly increase your chances to reach product-market fit.

 

Sharing your idea allows you to collect your first customers even before developing the product. Thus, once you are ready to launch your product or service, you already have the first customers to try it and spread the word (assuming you succeeded in solving their pain point).

 

Another advantage of sharing your idea as early as possible is related to the concept of co-creation. Co creating means that you decide on the set of features that your product will have together with your potential customers. In certain cases, these customers are even willing to pre-order the product, so you have available capital for the development.

 

Good Luck Mahmoud...

 

Hany Sewilam AbdelHamid

Business Development Manager

Entrepreneurship Coach & Consultant

 

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- twitter.com/HanySewilam

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