Why Apple Succeeded, while Microsoft did hit the ground?

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Omar Saad Ibrahem Alhamadani
26-May-2016

How could Apple create, develop, and launch its worldwide successful iPad, yet Microsoft, with its huge resources, has dismally failed launching its first foray into mp3 world: the Zune (I bit you never heard of it)?

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Question ajoutée par Ahmed Shamseldin Ahmed , Teaching Assistant , University of Khartoum
Date de publication: 2015/04/20

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par Basheer Alebdy , Marketing Manager , Sarwar Consults LLC

Simple:

1) Market Research

and

2)Research and Development (R&D)

These two are critical to understanding the market as well as predicting the market. Apple did that well for a couple of years. Samsung has been doing that very well with its line of Galaxy phones as well. They spend millions of dollars into R&D to make this happen.

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