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Which of the following is the first step in customer value analysis?

A) Examine how customers in a specific segment rate the company's performance.

B) Assess the company's and competitors' performances on the different customer values against their rated importance.

C) Identify the major attributes and benefits that customers value.

D) Monitor customer values over time.

 

E) Assess the quantitative importance of the different attributes and benefits.

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Question ajoutée par Mohamed Hendy , Commercial director & Co- founder , The matchers
Date de publication: 2015/03/07
DINESH MADAN CHAND
par DINESH MADAN CHAND , loigistic officer , MUKAND LIMITED

building the right product features that solve customers' needs, testing the correct model and tactics for acquiring

IMRAN ALI MOHAMMED
par IMRAN ALI MOHAMMED , Accounts Officer , M/s. Euro Glazing Ltd

C. Identifying the major attributes and benefits that customer value.

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