What's the single best piece of advice about marketing you have ever received?

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Date de publication: 2015/03/05

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par Sidrah Nadeem , Global Marketing Manager , Hill+Knowlton Strategies

Never base your judgement and marketing activities on the obvious insights.

Always test your assumptions on sizable groups to ensure you're in the right direction!

par Mohamed Hendy , Commercial director & Co- founder , The matchers

the most important2 parts are how to research and how to measure.

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