In new brands, what is the role of price on product quality.... Why are cheap products percieved to be of inferior quality ?

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In target pricing, products are priced as follows :
Posted by:
Muhammad
18-September-2014

Business Strategy Brand Management Strategic Management Management

Question ajoutée par GODSWILL OPURUM , Operation supervisor , Elis global fashion
Date de publication: 2015/02/27

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par Bassim Nauman , Marketing/Communications Unit Head , Global Rack SA

Quality and Price are in direct proportion, the higher quality items.. the more it should cost. but in new approaches there some intangible elements entered the equation, such as status, desire and branding specially in the bundles.

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In new brands, what is the role of price on product quality.... Why are cheap products percieved to be of inferior quality ?

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