Marketers still refer to the A/B/C1/C2/D/E basis of classification because:

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I go to the grocery store daily and buy same brand of bread, butter and milk , ...
Posted by:
Asif
28-November-2016

a) it fully explains the link between each class and their buying behaviour.

b) it is simple and there is shared understanding about the general characteristics of the people in each group. c) it has never been improved upon. d) there is a legal requirement to use it for reporting purposes.

Business Development Management

Question ajoutée par Vinod Jetley , Assistant General Manager , State Bank of India
Date de publication: 2015/02/26

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par Vinod Jetley , Assistant General Manager , State Bank of India

Correct answer:

b) it is simple and there is shared understanding about the general characteristics of the people in each group.

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par Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

b) it is simple and there is shared understanding about the general characteristics of the people in each group........................................

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