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a) The selling process which results from the identification and anticipation of customer requirements.
b) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. c) An accounting process of minimizing costs and maximizing revenues. d) The supply of goods and services to customers in such a way that the company becomes the preferred source of supply for customers.
No doubt the right answer is b) That was the first thing my University teacher taught us: Marketing = delivers VALUE.
Regards,
b) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Agree with option b) Answer ,,<<<<<<<<<<<<<<<<<<<<<<,,
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