What are the steps for creating a brand?

Creation of brand takes five steps.
Step1: Strategy First Your brand is instrumental to your organization’s success, and therefore your brand strategy should clearly align with your business strategy.
If you understand your business, creating your brand, its values, its personality and its position comes naturally.
Step2: Focus and Relevance Being very clear and focused about your audience is also critical.
The narrower your focus, the easier it is to have a meaningful conversation and build a stronger connection with your most qualified audiences.
Take the time to learn about what motivates your audiences and what’s important to them.
Step3: Brand Platform By starting with a solid brand platform that describes what your brand stands for, its personality and its unique position, you define the desired perception of your brand for your audiences.
The brand platform includes: Brand promise—The pledge you make to your customers about the experience they will have by doing business with you.
Brand values—Every business decision related to your brand should align with its values.
The brand values are the code by which your brand lives.
Every day.
Brand personality—Like a person, your brand must have unique and defining characteristics that compel your audiences to get to know you and build a lasting relationship with your organization.
Brand positioning—This is the space that you want to own in your audience’s mind.
If you’ve done your homework for steps1 and2, then you already know what it is about your offer that motivates your audiences to take action.
Your brand position is about clearly communicating this competitive advantage to your core target audience in a way that makes it clear that there’s no brand but yours that can satisfy their needs.
Step4: Compelling Brand Story Everybody likes a good story.
Stories are entertaining, inspiring, engaging and, above all, human; they connect people to people and organizations to their prospective and existing customers and employees.
Step5: Unparalleled Brand Experience Your audiences experience your business through your brand.
A strong brand, properly and consistently executed across all applications and media, leaves positive impressions at every audience touchpoint.
These individual experiences form a perception of your brand in the marketplace and become your organization’s reputation.

The principal steps without elaboration are ;1.
Market research2.
Positioning the product3.
Pricing4.
Promotion for branding.

Lot of time is required to create the brand. To create brand one has to consistantly delivery good quality product at competative pricing with excellent customer service.

1.
Establish a Vision, Mission and Values2.
Understand your Target Market3.
Analyse your Values4.
Position your business5.
Start thinking about Branding

Create feasibility study on the4Ps of Marketing (Place, Product, Price and Promotion)..

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