To which extent "Digital and social commerce' could be applied to pharmaceutical sales and marketing ?

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Posted by:
Wa'el
10-August-2013

Marketing Management Pharmaceuticals Marketing B2C marketing Pharmaceutical Sales

Question ajoutée par Hisham Dana , Manager Business Development and Marketing Strategy GCC/ KSA , Pharmascience Inc
Date de publication: 2015/02/09

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par Mohamed Osama

Social commerce[1] is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services.

More succinctly, social commerce is the use of social network(s) in the context of e-commerce transactions.

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To which extent "Digital and social commerce' could be applied to pharmaceutical sales and marketing ?

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