What are the most important case studies that every product manager should read?

Some of the most important case studies for every product manager are:

DAVID VS. GOLIATH

TESCO'S INTERNATIONAL EXPANSION

MAINTAINING CONSISTENTLY GOOD EMPLOYEES

DEALING WITH LATE PAYING CLIENTS

TYLENOL'S 1982 SCANDAL 

These case studies are perfect example of

how to promote your productshow to keep your employees happy and loyalhow a trajic issue can take your company down and how to overcome the situation.

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