What is the importance of Media in Political Affairs ?

The media plays a very crucial role in Political Affairs. Not only does it make the political agenda and intent known to all, it also provides the platform for people to form opionions and dialogue around political issues. 

When people are informed, they ideally define their stance and are able to make informed and sound political decisions. 

Th media plays a very important role in everyday life. It is often the only form of education which is available to some, and as such has a very powerful influence over people's beliefs and opinions. This influence is never more evident than when analysing the relationship between the media and politics. Politics can justifiably be described as THE main determining factor in our lives, the major influence over many facets of day to day living, such as finances, healthcare and employment. The media is the major source of information about political affairs, and as such has control over what we actually know about the political system and what we may never find out. As a result of this, it becomes inevitable that the media has a certain 'hold' over the political arena. The media can judge, approve and criticise. It can make or break political careers, even parties, and the information which the media provides helps the public to form attitudes, responses and opinions towards political events and actors. Thus it becomes very important for the political parties to keep the media 'on-side'. It is obvious that the media does have some impact on politics.

Media always plays an important role in Political Affairs, is because of Media that negotiators or representatives of countries can have more information in culture, performance, language and political situation in the country you would like to work or deal with.

the media can play a vital role in updating people with correct information which help people to take right decision 

The media has played a very important role in political affairs since the time of WWI/II, when he hired Paul Joseph Goebbels to institute propaganda campaigns to feed mixed messages and brain wash media audiences.

 

Today, media still plays an important role, except social media often tends to backfire against political movements every now and then.