In your opinion is easier to create a marketing plan for products or services?

To me, both are same and does not make any difference. The Marketing plan has to be prepared for both and the only difference is that the product on the other hand becomes service.

It's not so difficult. A good marketing plan helps you identify your customers and competitors and develop a strategy to make your business stand out.

It helps you to integrate your total marketing effort and ensures a structured approach to developing products and services that meet and satisfy your customers’ needs.