What is the difference between Strategic Marketing and Tactical Marketing?

Strategic marketing consists of selling your product in such a way that you achieve a goal. Goals can include increasing sales, revenues, market share, segmenting the market or creating a new brand or position in the marketplace. An example of a marketing strategy would be to maintain your existing revenues with less advertising or using fewer locations. Even though strategic marketing goals might be conceptual, try to make them as specific as possible. For example, instead of setting a goal of increasing sales, set a goal of increasing sales by a certain percentage or among a specific market segment, such as women, seniors or parents. Part of strategic marketing includes adjusting your price, position and actual product or service to help you achieve your goals.

Once you have goals, including specific strategies for achieving your goals, determine how you will implement your strategies. If you want to increase your revenues, one tactic might be to raise your prices in conjunction with rebranding a product or service as upscale. If you want to increase market share among health-conscious consumers, you might start sponsoring sporting events or advertising in health and fitness magazines.

Strategic marketing is a method by which one take advantage of the market dynamics vis-a-vis product proposition and its brand standing so that effective and calibrated product penetration is achieved. Tactical marketing would be more of course correction process wherein, faced with unprecedented resistance you try and circumvent the challenges to obtain required results.

Strategic Marketing is a preplanned decision to reach your strategic goals How it should work and for which what you have to do in advance and prepare for it.

Tactical marketing is your strategic involvement  in between to make the route clear so that the goals are achieved as per plan in the prescribed time.  Here comes your decisions on change of price, promotions, discounts, timely advertisements to boost the sale based on the level of progress of the strategic plans. Sometimes it may end up with additional unexpected gains, and tactical plans are adopted to take advantage of a particular situation or to come out from a crisis situation, or to maintain a balance by minor or major corrections.

In simple terms, a strategy is a plan for reaching a specific goal, while a tactic is the means you use to reach the goal. In business, a strategy is a broad goal, such as increasing sales or market share or creating an particular image for your business. Tactics for creating an image or brand might include using price to establish you as affordable or high-end. When creating marketing plans, start with broad strategies and support them with specific tactics.

Market Research

Strategic Marketing

Strategic marketing consists of selling your product in such a way that you achieve a goal. Goals can include increasing sales, revenues, market share, segmenting the market or creating a new brand or position in the marketplace. An example of a marketing strategy would be to maintain your existing revenues with less advertising or using fewer locations. Even though strategic marketing goals might be conceptual, try to make them as specific as possible. For example, instead of setting a goal of increasing sales, set a goal of increasing sales by a certain percentage or among a specific market segment, such as women, seniors or parents. Part of strategic marketing includes adjusting your price, position and actual product or service to help you achieve your goals.

Tactical Marketing

Once you have goals, including specific strategies for achieving your goals, determine how you will implement your strategies. If you want to increase your revenues, one tactic might be to raise your prices in conjunction with rebranding a product or service as upscale. If you want to increase market share among health-conscious consumers, you might start sponsoring sporting events or advertising in health and fitness magazines.

I see the main difference is that Strategic Marketing is planning how things should be. While Tactical Marketing is the tricks you will implement to make things happen as per strategy. 

For example, if you want to increase sales by100%, you have to set a strategy to increase your production, increase your sales,....

But Strategic Marketing is to define what kind of promotion you should implement, what type of sales people will you involve, which distribution channels will you attract, and so on.

Tactical Marketing is a short term strategy that will help to achieve long term strategy.