The business and marketing now is moving from mass productin to mass customization. Explain?

Companies Require their product to be fully sold out and explore maximum avenues to service their customers to create prospective from existing customer base.

Mass customization doesn't have to be a trend to offer an opportunity to differentiate yourself from competitors and boost margins. Customization can tie a customer closer to you and give them a reason not to do business with competitors who don't do things the customer's way.

In the future, mass customized product strategies will deliver individual products with rich, pervasive customization.  These strategies will embrace a number of characteristics, becoming more: Social, Physical, Mobile, Intimate, Embedded, Platform-based and Co-created. These offerings will drive unprecedented loyalty among customers and create powerful market differentiation for product strategists.

YES ,,,,,,,,,,, RAAFAT , YOU ARE RIGHT........... OLD CONCEPT OF MASS PRODUCTION IS NOW BEING CHANGED , NOW COMPANIES ARE REALLY LOOKING & FOCUSING ON THE END PRODUCT OF USAGE ...... THAT IS WHY THEY HAVE CONVERTED THEMSELVES TO MASS CUSTOMIZATION.  NOW FOCUS IS ON THE COLLECTION & RETENTION OF THE CUSTOMER DATA BASE............ GOOD DAY

Marketing is the main artery of the company makes the product is up to the client in the client attracts

Competition forced companies to be more customer focus means small target market but more appeal to customer. 

In some areas, yes, it is so.

'Mass Customization'

The process of delivering wide-market goods and services that are modified to satisfy a specific customer need. Mass customization is a marketing and manufacturing technique that combines the flexibility and personalization of "custom-made" with the low unit costs associated with mass production. Many applications of mass customization include software-based product configurations that allow end-users to add and/or change certain functionalities of a core product. Sometimes called "made to order" or "built to order."