How to increase the effectiveness in Google Adwords Ad copies?

Write Specific Ads for Specific Keywords

Cater Ad Copy to Different Buyer Needs

Ad Copy Should Be Appropriate In "Feel" To the Industry Category

Consider the Buy Cycle

Analyze Paid Search Results

Ensure PPC Data is Statistically Significant

Carry Over Ad Copy Keywords to Landing Pages

Keep Testing Ad Copy

Spend Time Creating Killer Ad Copy

Think Outside the Box