What accounting entry is made when a company receives an order for its goods or services?

Sale of Goods

 Revenue in such situations is recognised at the time of transfer of significant risks and rewards of ownership to the buyer. and the seller has no title of goods.

Rendering of Services

Revenue from service transactions is usually recognised as the service

is performed, either by the proportionate completion method or by the 

completed service contract method.

"Hence There is no need to made a journal entry" 

There is no accounting entry on receiving order or service.

Entry in accounting records will Not be made on receipt of a customer's order.