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How does the NPS benefit the company?

Net Promoter Score.

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Question ajoutée par anoop nair , Senior Data Analyst , Emaar Properties
Date de publication: 2013/06/29
Asim Ali
par Asim Ali , Program Manager , First Abu Dhabi Bank

As you know NPS stands for Net Promoter Score, majorly in service industries this is measured as one of the Key KPI ( Key Performance Indicator).Service industries design the surveys and issue it on monthly/quarterly/yearly basis to their key stakeholders and clients to get the real feedback on customer satisfaction on the services delivered. While collecting the data for sampling , number of promoters  and detractors are noted and general satisfaction ( NPS) score is also measured for the respective survey. Based on the successive surveys and data collection , a trend can be generated using the excel to see how's the NPS is moving, if it is below the benchmark then its an alarm for the organization to take corrective actions to ensure the NPS is increased.Usually organizations take the customer feedback in the consideration and drive actions from them and bring those actions to closure to ensure a higher NPS.

Higher NPS means higher customer satisfaction the service provided and of course a better revenue generation.

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Shadi AbuSharia
par Shadi AbuSharia , Business application analyst , Dorsch Holding (Abu Dhabi Municipality)

 build customer loyalty and achieve growth because of simplicity, ease of use, quick follow-up, adaptability

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