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<p><strong>(a) Objectives </strong></p> <p><strong>(b) Pricing policies </strong></p> <p><strong>(c) price reduce </strong></p> <p><strong>(d) none of these</strong></p>
(b) Pricing policies
Generally, pricing policy refers how a company sets the prices of its products and services based on costs, value, demand, and competition. Pricing strategy, on the other hand, refers to how a company uses pricing to achieve its strategic goals, such as offering lower prices to increase sales volume or higher prices to decrease backlog. Despite some degree of difference, pricing policy and strategy tend to overlap, and the different policies and strategies are not necessarily mutually exclusive.
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