What is AIDA in terms of sales and marketing?

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Posted by:
Ahmed Abdurrazzaq
30-December-2013

Marketing Management Marketing Mix Marketing Strategy Marketing Sales

Question ajoutée par Faridullah Shah Farid , Stenographer/PA/Admin Officer , Tehsil Municipal Administration (TMA)
Date de publication: 2014/09/30

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par Rizwan Shah , Project Manager , COMSATS IIT

Yup well explained

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par Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

Well explained by Mr. Krishna.

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par VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement.

A – attention (Awareness): attract the attention of the customer.
I – interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).
D – desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
A – action: lead customers towards taking action and/or purchasing.

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