How do we make our company more market and customer-driven in the globally competitive market?

More focus on finding solution for customer rather customer as solution. 

For every international market, there are factors affecting business trends in that market. These factors are economical, political, socio-cultural, and technological. If companies can adopt to international market using the business trends, business can attract potential customers.

For example, when Walmart open their outlets in china, the biggest conflict of the business strategy the faced was political and technological trends, the way Chinese business requirements are. However  they adopted small suppliers and adopted to political and technological trends.

Another example how to attract customers in international market can be seen through Tim Hortons. Tim Hortons is a Canadian local Coffee and Donut shop like Starbucks. TIm Hortons just opened a shop in  Dubai. When the company opened a shop in Dubai, they faced tremendous challenges through economical and soical cultural challenges because businesses adapt to Shariya law in Dubai and people live through Islamic way of life. Tim Hortons adopted practices of their suppliers by using reverse marketing to adopt to the changes in international business.

Therefore, a business can adapt to international business requirements by using economical, socio cultural, technological, and political trends, as well as standardization of practices, as a step ladder to do business. 

Standardisation in every Segements  and objectivity.