What is “Physical Evidence” in relation to service sector Management?

Physical evidence is the material part of services. E.g,:

Packaging.

web pages.

Paperwork (such as invoices, tickets and dispatch notes).

Brochures.

Furnishings.

Uniforms and employee dress.

Business cards.

Physical Evidence: Since services are intangible in nature most service providers strive to incorporate certain tangible elements into their offering to enhance customer experience. Thus, there are hair salons that have well designed waiting areas often with magazines and plush sofas for patrons to read and relax while they await their turn. Similarly, restaurants invest heavily in their interior design and decorations to offer a tangible and unique experience to their guests.

Physical evidence is part of7 P's of Marketing.

Physical evidence give positive impression on client...it shows your dedication and faithful towards works and make easy to resolve the problem on premises instead of doing off..

As we deal here with the Services Industry ,

the Physical Evidence may be defined as the tangible and/or the material part of a service.

The Marketing is appealed to design physical evidence to overcome the intangibility of the business attributes. As we are celebrating the new year , 

The ambience of a nightclub will be loud noise and bright lights which enhance this customer experience, obviously in a different way.

physical evidense is the strongest kind of eviednces 

it is evidence which we can see it clearly 

agreed with Mr Vinod

The Physical evidence demonstrates the quality of service that the provider provides and wants to convey to its consumers.When a consumer goes to buy a service, he/she does not have any evidence of the probable results after buying the service. Hence, it becomes the job of the service provider to “tangibilize the intangible” through physical evidence.

Physical evidence is that you can touch, taste etc... that gives you the most clear understanding of the product, fact etc

Physical evidence is the ability and environment in which the service is delivered. Both tangible goods that help to communicate and perform the service, and the intangible experience of the existing customers and the ability of the business to relay that customer satisfaction to potentialcustomers. Physical evidence is the element of the service mix which allows the customer again to make judgments on the organization.

Thanks for the invitation.

I agree with Mr. Hussain and Mr. Jetley.

Great answers

I have nothing to add