As a marketer, How can you or marketing team create content and with ROI in mind?

Goo Day!!!

Creating content with ROI in mind is a relentless process and requires strict descipling & plannig.

1. Plan the process cost & expenditures.

2. Plan the outcome of the process (Revenue).

3. Define controlling parameters.

4. Set targets.

5. Make cost vs profitablity calculations and contingency plan.

To calculate the ROI on any of content marketing activities, we have to look at the fundamental drivers of any business; cost and revenue generated.

• Cost of content marketing to your business.

• Revenue generated by content marketing