What are some of the best B2C content marketing examples that you like to use as references?

depends on the target market , for example red bull company PLZ check their website and try to figure out what kind of content marketing they use , who is redbull target market , how they reach them.
thanks

Here we would like to give you a hint on some of the facilities the solution will have.
" Dynamic product catalogue " Effective product search Shopping cart/basket, view cart, delete from cart Shipping options with online shipping/postage calculation Integration with stock - Product availability status display Merchant A/C setup or Paypal integration Real time payment gateway with Verisign or Authorizenet for credit card/e-Wallet/e-Checks processing Customer login and wish list Up selling and cross selling products Customer registration as well as Login areas Customer wishes Customer comments and ratings on any products Discount coupons Product classification ( Multiple levels) Product promotion with Product of the day, week and top selling Thumbnail images and full images display of products Effective discount give for price display Complete product description from the Database What's hot Items? Or What's new? Recommended products

Content marketing is the sharing and creating of media and publishing content.
There are many examples and the easiest to reference is probably Kraft.
However, there are so many others and they could take the form of multinational corporations and even small, independent businesses or individuals.

Colgate provides an online Oral and Dental Health Resource center with videos, interactive guides and articles.
It’s a great example of a brand that is using its knowledge to provide valuable information to people, which is the key to content marketing success.
Other big brands that are succeeding in content marketing: http://www.sproutcontent.com/blog/bid/140145/7-Big-Brands-are-Succeeding-in-Content-Marketing-You-Can-Too.