What is the main thing to raise up the business strategy?what are the terms to be used in good business?

There are 4 basic growth strategies by employ to expend the business : market protection , product development , market expansion and diversification

The word raise is inappropriate, and probably the word improve would be correct.  Buisness strategy shall be improved through critical analyses of past and present performances including market condition for better forecast.

To your second question, use realistic terms for good buisness.