Description du poste
What you will do:
Marketing Strategy: in collaboration with the Central UAE Marketing team
- Establish and grow all new electric mobility in KSA and driving brand awareness, consideration, and relevance amongst the target audiences.
- Drive market share growth through development of brand equity and improved customer loyalty.
- Develop the marketing strategy and execute the marketing plans in KSA consistent with the overall global marketing strategy and implementation roadmap. This includes product launches and driving awareness for existing product lines & brand communication.
- The main liaison with the principal, collaborating with their global marketing teams to understand the global and regional strategic initiatives.
- Managing OEM relationships that result in long-term success for both the OEM and Al Futtaim, through close collaboration and communication.
- Drive digital-first, consumer centric approach across all aspects of the business together with global team.
Activation & Campaigns: in collaboration with the Central UAE marketing team
- Create data driven campaign planning processes for all brands.
- Manage and coordinate external agency partners.
- Lead, activate & execute consumer communications across all channels.
- Oversee social media, and community management channels.
- Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement.
- Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement).
- Explore and implement best in class practices from our partner OEM in other markets, as well as across the industry.
Customer Experience: in collaboration with Central UAE marketing team
- Deliver exemplary Customer Experience (CX) across all brand touchpoints by leveraging key brand propositions and assets.
- Improving Customer Experience in sales spaces and workshops by supporting Sales and After Sales Front line teams with Merchandizing, Training, & POS materials.
Team Management:
- Create a high growth mindset team.
- Drive a talent development system that creates marketing talents who are recruited correctly, developed, coached, and engaged through performance management, learning, development & succession planning.
- Lead a lean and effective Marketing structure & team.
- Drive performance of Marketing team through measurable KPIs.
- Ensure 100% compliance with Standard Operating Procedures.
- Drive Al-Futtaim Values in workplace.
Compétences
Education: A university degree is preferred in Business, Marketing. MBA from a globally recognized business school is highly preferable.
Minimum Experience and Knowledge:
- 15 years+ experience in brand, marketing, and product - ideally within the Automotive/ Mobility industry.
- Brand expert with experience in building brand equity particularly in new markets with new high value products.
- Previous experience in high-growth businesses and start-ups is highly preferable.
- Experience delivering strategies with high Customer Centric approach that are customer relationship driven and has developed effective customer relationship and community management programmes.
- Extensive experience of digital-first marketing strategies
Job-Specific/Technical Skills required to complete the tasks:
- Strategic and structured business, sales & marketing understanding - long term and short term
- Clear strategic thinking, and ability to create buy-in and influence at a senior level through formalized proposals and business cases.
- Strong generalist marketing and CRM capability
- Product Planning, Pricing, B2C and B2B sales, Advertising offline and online
- Strong communication skills with customers, internal stakeholders, and members of the retail team.
- Ability to lead and motivate others through strong leadership skills, whether through direct line management or via a matrix setup.
- Excellent analytical and agile project management skills
Détails du poste
- Lieu de travail
- Arabie Saoudite
- Domaine de la société
- Commerce de Gros et de Détail
- Type de société
- Employeur (secteur privé)
- Fonction
- Marketing et Relations Publiques
- Type demploi
- Employé à Temps Plein
- Salaire mensuel
- Non spécifié
- Nombre de postes à pourvoir
- 1
