How to make a social media marketing plan for your business ?

A social media marketing plan for your business would depend on four things: (1) the type of your business, (2) the type of products you are selling, (3) your target market, and of course, (4) the budget you are willing to invest in your social strategy.
Regardless of the four factors mentioned above, the thing about social media marketing is that you can’t do a random job and expect results.
If you are not going to stick to a well thought-out plan, be present or engage with your community within a social network, then you are simply wasting your time and energy.

Here are the7 critically important steps to guide you through developing your social media marketing strategy:-

 

1. Define Your Goals and Objectives - Determine what are your specific social media  objectives and goals and how they complement and support the overall goals of your company. 

 

2. Research - Research is very important for execution of marketing strategy. And of course, this will include the action plan for the5 major social media platforms. Take time to check out what’s out there, understand the competition and your target audience. 

 

3. Prepare a Database of Contacts and Content - If you go correctly in social media marketing campaign,social relationships will start to develop naturally. Start establishing connections by following conversations relevant to your brand. Make a list that will identify the key influencers and power users that play important role in your industry. 

 

4. Join Conversations to Start Developing and Forging Relationships - Start answering questions relevant to your industry, give your opinion and join a community. This will not only help you start your network, it will also help you build your reputation as an industry expert and a thought leader. 

 

5. Strengthen Your Social Media Relationships - Don’t just hide behind an avatar or brand, make your presence known by attending events that encourage face-to-face interactions. This includes offline events that are relevant to your industry.

 

6. It is equally important to measure your campaign results and its success with respect to your goals and objectives. 

 

7. Analyze, Adjust and Improve - Once you have measured your success and progress towards your goal, you need to analyze and identify key areas that need improvement, adapt to changing trends and improve your overall social media campaign.