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How can we position our brand at top in brand pinnacle in the age of brand proliferation?

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Question added by Musharraf Abbas Khan , Sales Consultant , Metlife - American Life Insurance Company
Date Posted: 2014/06/10

Héhé good question: I think you will need to differentiate your brand by the value of your product itself better than on the brand name itself (what is your brand doing, why are they better than other...). And then make it public and famous through a complex media strategy using a lot free promotion like winning awards

i.e. best supplier of Middle East, Best product of that category...

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