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What is the most appropriate unit of analysis for explaining the creation of Blue Oceans?

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Question added by Mohammad Tohamy Hussein Hussein , Chief Executive Officer & ERP Architect , Egyptian Software Group
Date Posted: 2014/06/06
Sidrah Nadeem
by Sidrah Nadeem , Global Marketing Manager , Hill+Knowlton Strategies

  1. Strategy and risk analysis
  2. Priotising managerial moves

Akbar Bakhshmand
by Akbar Bakhshmand , Production / Business Analysis , Saipa Corp

1. Risk assessment

2. value forecasting

Muhammad Saey
by Muhammad Saey , Senior Veterinary Doctor , PAFN Public Autority for Food and Nutrition

Appropriate unit of analysis?! It is so far from my humbled knowledge.

Mohammad Tohamy Hussein Hussein
by Mohammad Tohamy Hussein Hussein , Chief Executive Officer & ERP Architect , Egyptian Software Group

The most appropriate unit of analysis for explaining the creation of blue oceans is the strategic move—the set of managerial actions and decisions involved in making a major market creating business offering.

 

 

The creation of blue oceans, in other words, is a product of strategy and as such is very much a product of managerial action.

Market analysis

Customer analysis

Risk Analysis

Value Analysis

Raafat Sallam
by Raafat Sallam , Organizational Development and Training Consultant , Training Centers, Marketing Organizations.

Customer needs

Ahmed Fathy
by Ahmed Fathy , Business Development Director - MBA - PMP - EBRD International advisor , International Casting & Modern Industries

1- customer

2- risk

Hafiz Muhammad Ishfaq
by Hafiz Muhammad Ishfaq , Assistant Manager , The Brand Makers

Making strategies and analysing risks.

zafar abbas minhas
by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

agreed with sidra naeem answer,

hossam azzam
by hossam azzam , Fast food restaurant,s manager. , alexandria-egypt

Agree with Mr : Abubaker & Mss.Sidrah

Salauddin Mohammad
by Salauddin Mohammad , Sr. Manager, Software Development , Aspen Technology Inc

I echo with Ms. Sidra's answer.

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