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One can judge the worth of a campaign based on its ROI as per its primary motive for which it was launched. ROI can ofcourse be observed post launch but what makes a marketeer sure of achieving a comfortable ROI prelaunch or during the planing phase?
You have to make sure you are targeting the right segment, and for sure if you can afford it, marketing research can save you tons of money by giving you this information.
It depends what are you targeting with the campaign
It can be brand awarness
Short terms sales push
Lead Generation etc
You got to be clear what you are looking for with the promotion /Campaign
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