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How do sales and marketing change in the different stages of the product’s life cycle?

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Question added by Ghada Sameer , Project Manager and media executive , CQA
Date Posted: 2014/04/30
zafar abbas minhas
by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

THIS IS THE JOB OF MARKETING DEPARTMENT TO MONITOR THE SALES/ LIFE CYCLE OF PRODUCT EACH MONTH,, MAKE ADJUSTMENTS ACCORDINGLY, NEW VARIATIONS, CHANGE IN PACK SIZE, MORE USAGE ETC,,, ITS A REGULAR PROCESS.

when product is launch marketing department determine its life cycle chart which include costing, advertising and target customers, promotions etc. and periodically manage the change and variations in coordination with sales.

Mohammad Tohamy Hussein Hussein
by Mohammad Tohamy Hussein Hussein , Chief Executive Officer & ERP Architect , Egyptian Software Group

It is mostly marketing activities at the begining of the broduct life cycle (early adoption). marketing and sales activities are balanced as the product reaches wide spread adoption then marketing activities decrease and sales activities increase as the product reaches maturity.

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