Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

Good service companies focus attention on both customers and employees.

Describe what the service-profit chain and internal marketing are, and how they differ from each other.

user-image
Question added by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town
Date Posted: 2014/04/28
Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

The service-profit chain links service firm profits with employee and customer satisfaction. The links in the service-profit chain are as follows: internal service quality leads to satisfied and productive employees, who create greater service value, which leads to satisfied and loyal customers, who create healthy service profits and growth.

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

In service companies most of the revenue is generated on the services provided by the employees--the quality of service and the attraction of personal care lead to the satisfaction assessment by the customers and add extra value to the customer satisfaction thereby retention of the customers on the one hand and increase in the customers on the other hand being for the main consideration of loyalty extensions. When companies care for their employees it is adding value to the customer service all that will do the later at its best.

amer jayyousi
by amer jayyousi , Business Development Consultant , freelance

As you have already answered the question I would like to add that every company should treat their employees the way the expect their employees to treat their customers.

Snezana Brankovic
by Snezana Brankovic , • Senior Consultant in Marketing Department , „Stankom” Business System

 

The service-profit is a link between profitability, customer loyalty, and employee satisfaction, loyalty, and productivity. Customer loyalty drives profitability and growth while the customer satisfaction drives customer loyalty.A satisfied customer is loyal. Satisfied, loyal, and productive employees create values. High-quality support services and policies enable employees to deliver results to customers. Internal marketing is a management philosophy of promoting the firm and its policies to employees as if they are the (internal) customers of the firm.

souha safir
by souha safir , إدارية , قطاع التربية

Agreed with colleagues Mr PATEL And VRINDAVAN

Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

Every business is based on4 components: Company, Product, Employee and Customer. Any distortion of any of these factors will negatively affect the success of the whole business.

Thank  You Sir 

 I agree with you Mr PATEL 

 

Shahan Khan
by Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)

i totally agree with the answer of Mr.Patel. Very well explained.

Rahmat Ullah Khan
by Rahmat Ullah Khan , Administrative Asst , Trojan Holding

Agree with all. ...     Employees satisfaction is compulsory for getting desired results. 

Mohd Mustaqeem
by Mohd Mustaqeem , Executive Secretary , SAUDI PAN KINGDOM CO

 I also agree with Mr venkitariman and Mr divesh.

Elke Woofter
by Elke Woofter , Project Assistant , American Technical Associates

I agree, I like the answers of Mr. Venkitaraman and Mr. Divyesh Patel best

More Questions Like This

Do you need help in adding the right keywords to your CV? Let our CV writing experts help you.