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Marketing Research: Getting information about product and consumer preferences.
Market Research: Getting information about place–customer, competition and the industry in general
market research is done before the launch of a product whereas marketing research is done at later stages of pilot testing.
market research is product oriented consumer bound & marketing research is strategy oriented competitor bound.
Market Research is, scanning the market from both concepts the market as industry(apply portal Model) and the market as consumers the target market, segmentation and so on.
Marketing Research is, more related to the4 Ps and Marketing Mix and consumer behaviour.
market research is getting first hand info from direct customers, market, consumer about any specific product, price, volume etc...... marketing research can be done by other sources like, booklets, net, company profiles.
marketing research is the science it self , it includes market research , while market research is the study of a specific market .
Market research is more to understand the demand (numbers, like for example selling Valves of a certain type then what is the estimated market size for valves and which industries use them) and Marketing research is how to engage the target market (how you will maket to the targetted users)
Market research is essential to starting a business, especially if you are choosing a business with a highly competitive base. I think that it will be useful for all novice entrepreneurs to learn more about the market research service. This will help you make the most intelligent start-up and perhaps think about changing your business niche or finding effective ways to outperform your competitors to grow successfully.
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